The Seven Levels Of Adaptive Innovation

Marketing Podcast with Steve Miller

In this episode of the Duct Tape Marketing Podcast, we interview Steve Miller. Meetings & Conventions Magazine has called Steve Miller an ideas man for his fresh, edgy and spinless approach to marketing and branding. He is the author of the Amazon #1 bestseller UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition. Steve’s Speaking and Consulting His clients range from entrepreneurs to Fortune 100 companies including Procter & Gamble, Greystar Real Estate, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics and the prestigious TED Conference. We are talking about his latest book— Stealing Genius: 7 Levels of Adaptive Innovation.

Important points:

Improvement is not innovation, innovation is essential to survival in today’s business environment. The obsession with improving today’s world is a dangerous path that ultimately leads to commoditization and irrelevance. In this episode, we talk with author Steve Miller about how to revolutionize today’s business world by creating powerful, inimitable experiences for your target customers.

Questions I ask Steve Miller:

• [2:34] What does it mean to “steal a genius”?
• [6:29] What is adaptive innovation?
• [9:39] How do you advise people?
• [14:43] What are some ways to know if something innovative is taking too much risk to keep customers away?
• [16:23] Do you have a few examples of companies that you think are good at innovating on a daily basis?
• [19:06] Where can more people learn about you and your work?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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