Martin shares invaluable insights into what it really takes to turn early-stage struggles into momentum. In this compelling look behind the curtain, he introduces the “Bonfire Moment”—a workshop that doesn’t just fix team issues, it reignites purpose. If you’re leading a startup or growing a small team, this isn’t another buzzword strategy. It’s a game-changer rooted in clarity, collaboration, and the kind of spark that can shift your entire culture. The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Martin Gonzalez, a seasoned expert in startup dynamics and co-author of…
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If your sales process feels more like a guessing game than a system, you’re not alone—and you’re not broken. The real game-changer? Building a repeatable, scalable strategy that brings in clients without burning you out. This article breaks down the mindset shift from hustle to infrastructure, showing you how to trade the feast-or-famine cycle for consistent revenue and real confidence. Whether you’re just getting started or ready to scale, what comes next could be the most important upgrade your business ever sees. If your sales swing between feast and famine every few months, the problem isn’t visibility, branding, or even…
In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance today, and highlight their top business book recommendations. Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people…
Competitive landscapes have caused a rethinking of many aspects of business including a CMO. Many growing businesses need sharp marketing leadership—but not the full-time price tag. That’s where the fractional CMO steps in: a seasoned strategist who brings executive-level insight on a part-time basis. These marketing experts don’t just advise—they architect brand growth, drive lead generation, and align marketing with business goals. As Casey Stanton of CMOx puts it, “A fractional CMO is a part-time marketing executive hired by businesses to lead strategy without the full-time cost.” For companies ready to scale but not yet ready to commit to…
Anyone who runs a business will tell you that you cannot get away from the expenses your business faces. Expenses come in many forms. However, the two most common categories are operating expenses and non-operating expenses. In its simplest form, operating expenses are costs that a business incurs through standard operations, such as salaries and rent. Non-operating expenses such as restructuring costs and inventory depreciation are irrelevant to a company’s day-to-day operations. However, operating and non-operating expenses can affect a company’s financial health. An increase in operating expenses translates into a decrease in profit. This article describes four common operating…
Providing useful products and services to customers drives sales, increases loyalty, and enhances brand reputation. A company can employ many strategies to increase customer value, and learning how to create value for customers can have a direct impact on a company’s long-term success. In this post, I will explain what it means to create customer value and discuss strategies for creating more value for your customers. What does it mean to create value for customers? By creating value, you can enhance your brand’s reputation, profits, and long-term success.Creating value for our customers means providing useful products and services that they…
In today’s rapidly evolving technological world, mobile phones have become an integral part of our daily lives. Every year manufacturers introduce new and exciting innovations that push the boundaries of what is possible. This article delves into the realm of mobile phone advancement, focusing on the latest developments that bring us to the cutting edge of innovation. From amazing features to futuristic designs, this article explores the world’s latest mobile phone innovations. 22 Latest Mobile Phone Innovations in the World 1. Foldable Screens: Pioneering the Future The advent of foldable screens has revolutionized the way we interact with our smartphones.…
Process servers play an important role in the legal system as trained professionals responsible for delivering legal documents to defendants involved in court proceedings. It may seem like an easy task, but their responsibilities are essential to legal proceedings. process server We act as an impartial third party and ensure that legal documents are often handed over to defendants. You must also provide proper documentation that complies with local law and maintain accurate records of proceedings that are admissible in court where required. Because process server licensing, certification, and registration requirements vary from state to state, it is important for…
Many people are interested in having a side hustle, but far fewer are actually successful at it. What is he one sign that the side hustle is likely to be successful, and why is it a good sign of success? These answers are provided by the Young Entrepreneur Council (YEC), an invitation-only organization of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generating billions of dollars in revenue each year and creating tens of thousands of jobs.Learn more about yec.co. 1. Create consistency The side hustle that is more likely to succeed is the one that…
Taking out personal loans can have a positive or negative impact on your credit score, depending on how you manage your loans. If you’re worried about your credit score and want to take out a personal loan, especially if your goal is to improve your credit score, consider the following: 6 Ways Personal Loans Can Improve Your Credit Score 1. Diversification of credit mix The credit mix (referring to the types of credits) is the factor that influences your credit score. Combining different types of credit, such as installment loans (such as personal loans) and revolving credit (such as credit…