The current free version of Google Analytics (Universal Analytics) has been replaced by Google Analytics 4 (GA4).do you know how Google GA4 Analytics Announcement Will it affect small businesses and blogs?
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“Universal Analytics will no longer process new data for standard properties. July 1, 2023Set up and switch to your Google Analytics 4 property and get ready today. “
The data remains in Universal Analytics. December 31, 2023. And if you haven’t exported it somewhere (using something like this) super metrics), ceases to exist.
You can also select and copy/paste the data you want to save. In GA4, data is only stored for 2 months by default.
You can change the default to 14 months. If you do not change the default, you will lose your data.
Free GA4 keeps data only for 14 months.If you want to keep your data for more than 14 months, you need to upgrade to paid BigQuery.
these are Free Digital Marketing Resources Served by Anil during the presentation.
GA4 is not the same tool as Universal Analytics. It has different data models, reports, and implementation processes. So you can’t just sit back and wait to switch it on.
New implementations require learning new tools. Take this opportunity to learn from Anil Batra, the leader of the changes happening in Google Analytics.
Watch the replay below to see what has changed and what needs to be done. Whether you’re a DIY type or need someone to do it for you, this webinar is for you!
Who is Anil Batra?
Anil Batra is Digital Data and Analytics Strategy Advisor at Optigent. He has 17 years of experience as a digital marketing and analytics executive.
Anil has led digital and analytics teams for various agencies managing Fortune 500 clients. We have also trained people from different backgrounds to turn them into high performing digital marketers and analysts.
Moreover, he developed Optisent AcademyHelp marketers learn how to use data to create better customer experiences and drive higher ROI.
He has created and taught programs at the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and the Digital Analytics Association.
Anil has an engineering degree from India and an MBA from the University of Washington, USA.
What is Optisent?
Optisent Provides digital analytics training and marketing consulting services. In addition to Google Analytics 4, works with:
- Adobe Analytics, Adobe Audience Manager, Adobe Launch, Dynamic Tag Management (DTM)
- Google Data Studio, Google Optimize, Google Tag Manager
- Marketo
- Power BI
- MySQL and SQL Server
- tableau
Their courses have been taken by over 40,000 people from 158 countries. Suitable for a variety of companies, from small startups to Fortune 50 organizations.
We have worked with clients such as Microsoft, Nordstrom, Starbucks, T-Mobile and Walmart.
All registrants will receive an email with a link to the video replay.
Video replays of upcoming BizSugar live webinars and past events
For upcoming live webinars, please visit the webinars tab at the top of this blog. There you’ll also find links to past event video replays.
Attendees can register for future events in advance to receive reminders. Watch video replays on each event page. Don’t miss what our special guests shared!
