Carole is the author of Buyer First: Grow Your Business with Collaborative Selling. Carol is changing the way the entire sales industry looks, and changing the way buyers look. She is called Sales Her Therapist from her School of Business at Harvard and directs sales for her entrepreneurial MBA program. She is also President of AA-ISP Boston, named Top Sales Influencer by LinkedIn and Sales Hacker, and Top Sales Coach by Ambition. With the heart of a teacher who has inherited her coaching spirit, she is happy to share how she can achieve sales success that was previously thought impossible.…
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Want a solid strategy to acquire profitable customers? You’ve landed in the right place. This post discusses a strategic rethinking of marketing approaches aimed at retaining these first-class customers. Get your business on the road to success.Here are five steps small business owners can take to build a more targeted marketing strategy focused on the top 20% of their customers.1. Identify clients who inspire youEvery client is unique, but the best ones inspire us. As seasoned professionals, we all have experience working with different clients. Some people simply enjoy working with them. They appreciate the value we bring, value our…
As a business owner, it is important to have a solid understanding of personal injury laws to protect your company from potential legal disputes and financial liability. Claims for personal injury can result from accidents, negligence, or unsafe conditions on the premises. This blog post provides a comprehensive primer on personal injury law, giving you the knowledge you need to navigate this complex legal landscape and protect your business. Photo by Pavel Danilyuk / Pexels What is Personal Injury Law? according to a slip and fall lawyer, The Personal Injury Act contains a set of legal rules that enable an…
Marketing Podcast with Isaac Watson In this episode of the Duct Tape Marketing Podcast, we interview Isaac Watson.he He is an event strategist and entrepreneur who founded Kickass Conferences in 2016. He specializes in event strategy and design for the community and has produced over 50 conferences and gatherings around the world. Isaac is also the co-host of the Make It Kickass podcast. Important points: Events serve as a powerful strategy for building communities around your business or brand. A holistic approach to event planning begins with developing a strategy that aligns with your business goals and creates an impactful…
#Small Biz Chat podcast live is a monthly video interview show where you can answer questions from small business owners. The focus of #Smallbizchat is to end the failure of small businesses by helping participants succeed as their own bosses. Join us live on the 3rd Wednesday of every month from 8:00pm to 9:00pm ET. SmallBizLady Facebook page, YouTube channel and live on twitter. Jimmy Newson is a business and growth strategy consultant, international speaker, and founder of Moving Forward Small Business. He specializes in working with small businesses and entrepreneurs, and is a Contributor and Leadership Network member of…
Securing a business loan can be an important step if you are growing your business or starting a new one. Various financial institutions and financial institutions offer business loans for entrepreneurs in the UK. However, when applying uk business loans It can be complicated and overwhelming, especially if you are unfamiliar with the requirements and pitfalls to avoid. To ensure a successful loan application and increase your chances of approval, it’s important to be aware of common mistakes many business owners make. This article outlines the top 5 mistakes to avoid when applying for a business loan in the UK.…
and technology burnout syndrome Businesses, in short, tend to look for solutions with more technology. That’s not a bad thing. As more and more employees cite the digital work experience as a key factor in their job satisfaction each year, companies are looking to invest in new technologies for their teams. 20% in recent years. The analyst community even has a new metric called Digital Employee Experience (Digital Employee Experience).dex), which measures how good or bad a company’s digital experience is. No longer operating in survival mode like during the pandemic, businesses are rethinking their digital experiences and relying on…
Anxiety disorders are commonly recognized as serious medical conditions that can be disabling. However, some employers still do not recognize and respond appropriately to employees with anxiety disorders. This is not only unfair but also a violation of the rights of the workers involved. This blog post explores why some employers continue to deny or ignore the impact of anxiety on individuals and how to better support employees with anxiety. We look at ways to reduce the stigma surrounding mental health issues in the workplace and ensure adequate recognition and care for those suffering from anxiety disorders. That way, all…
Marketing Podcast by Sam Horn In this episode of the Duct Tape Marketing Podcast, we interview Sam Horn.Shue Founder and CEO of Intrigue Agency. She is the speaker of her three TEDx talks and the author of ten of her books, including Tongue Fu, POP!, and SOMEDAY is Not a Day in the Week. her new book Talking in Eggshells: Soft Skills for Difficult Conversationsshows how to speak up rather than be silent, how to face challenges head-on rather than running backwards, and how to keep your cool even when others aren’t. Important points: We need to start applying constructive…
No matter where you are in your small business journey, you can become the business everyone recommends, and it may not be as difficult as you think. People like to support small businesses, especially those that are in their area. But if they don’t know you or don’t know you very well, it can be much harder to be the go-to service. That’s why spending time networking is so important. keep learning We have events where you can continue to learn about the industry and make more connections. Attend trade shows and industry events. If your town doesn’t have many…