Carole is the author of Buyer First: Grow Your Business with Collaborative Selling. Carol is changing the way the entire sales industry looks, and changing the way buyers look. She is called Sales Her Therapist from her School of Business at Harvard and directs sales for her entrepreneurial MBA program. She is also President of AA-ISP Boston, named Top Sales Influencer by LinkedIn and Sales Hacker, and Top Sales Coach by Ambition. With the heart of a teacher who has inherited her coaching spirit, she is happy to share how she can achieve sales success that was previously thought impossible. For more information, please visit: Carol Mahaney.com.
If the word sales has ever felt like a dirty word, listen to today’s episode. Today’s guest is Carol Mahoney. She talks about how you and your buyers can change the way you think about selling and how you can get more out of the selling process by working together.
“When we work with buyers to have conversations, we add more value to the conversations, and as a result, buyers find more value in our solutions.” – Carol Mahoney
Listen to the podcast below.
This week’s SmallBizChat Podcast:
- Our actions lead to the results we get.
- Bringing back the human side of sales.
- what buyers value.
- thinking and behavior of the business.
- Common misconceptions about sales.
- Please stop talking about you.
- Clearing up sales misconceptions.
Resources mentioned:
Connect with Carol Mahoney:
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