Where do your customers find the problem you solve? How do they research it? When and how do you make a purchase decision?
We all know that buyer journeys are long, complex, and multi-channel, but most of marketing reflects only a few easily researched tactics (search keywords, ad placements, etc.).
In this presentation, Rand seeks to expose that process widely using a method that everyone can follow to understand pre-purchase behavior: an influence map.
For tactical tips and practical tools, you can stay strategic and gain a big advantage over your narrowly optimizing competitors.
Watch the replay now:
Who is Rand Fishkin?
Rand Fishkin may be best known for his time at Moz and his famous persona. SEO Whiteboard Friday videoFounded SEOmoz in 2003 and co-founded Inbound.org in 2011.
SEOmoz started as a blog, became a consulting company, and then a software business. Rand served as CEO from 2007 until she was in 2014.
In the process, SEOmoz became Moz. He is still an advocate of the company, a major shareholder and a member of the board of directors.
Rand was a contributor until he co-founded SparkToro (with Casey Henry) in 2018. Don’t miss this opportunity. Gain the knowledge to step up your marketing game.
What is Sparktro?
of Spark Toro The website explains how it benefits users:
“Find the true source of your audience’s influence. SparkToro is an audience research tool that shows you the websites your customers visit, the social accounts they follow, the hashtags they use, and more. We can do marketing.”
Try it for free!
BizSugar Live Webinars: Video Replays and Upcoming Events
at the top of this blog[ウェビナー]Click the tab for a list of upcoming live webinars. You can also view replay videos of past events by category.
Registration links for upcoming webinars can also be found there. Receive reminders by registering for future events in advance.
video replay is BizSugar YouTube ChannelThere are some great presentations out there, so be sure to check them out.
