Uncovering The Hidden Power Of Your Unfair Advantage

Marketing Podcast with Ash Ali and Hasan Kubba

In this episode of the Duct Tape Marketing Podcast, we interview Ash Ali and Hasan Kubba.they both Award-winning author and entrepreneur. Despite not attending college, Ash went on to become the founder of a suite of techs and the first marketing director of unicorn startup Just Eat (he became the director). Hasan built a successful startup from his bedroom with nothing more than online courses and a desire to escape the “rat race.” They are now international bestselling authors, coaches and keynote speakers. Their latest book is – Unfair Advantage: How You Already Have What You Need to Succeed.

Important points:

Behind every success story is an unfair advantage. Your unfair advantage is what gives you an edge over your competition. I talk. We talk about how you can look at yourself and find the elements you don’t already know you have that will help you succeed in the harsh world of business.

Questions I ask Ash Ali and Hasan Qubba:

• [1:44] The book begins with a premise — life is fundamentally unfair. Can you break down that idea?
• [3:37] What are the unfair advantages people tend to perceive?
• [6:46] Would you classify this book as a business book or a self-help book?
• [9:43] Where are the less obvious unfair advantages that people don’t even realize they have?
• [11:41] While some people are purely lucky, many entrepreneurs find themselves making their own luck. It is earned, not an unfair advantage. How do you respond to that thought?
• [13:52] What is your unfair advantage?
• [19:13] What would you say to someone who feels that they do not have an unfair advantage?
• [22:57] Where can I learn more about the work you do and get a copy of the book?

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