How To Improve Your Local Marketing Strategy

Marketing Podcast with Laura Nelson

In this episode of the Duct Tape Marketing podcast, we interview Laura Nelson.roller He has over 10 years of experience as a marketer and business manager, marketing, selling and working with local businesses. She is currently VP of Marketing at Signpost, holding roles at Broadly, Reputation.com and Patch. Laura has her MBA from the University of Michigan and Carnegie she has her BFA from Mellon University.

Important points:

Marketing for all kinds of businesses has changed over the last few years thanks to new platforms, channels and technologies. But for small businesses, the change is revolutionary, often leveling the playing field and offering a low-cost, targeted, and personalized way to reach customers and new audiences. In this episode, we speak with Laura Nelson, Signpost’s VP of Marketing, on the latest trends in local marketing and what strategies to look out for.

Questions I ask Laura Nelson:

• [1:17] So what are you working on in art and what are you doing in your current life?
• [2:07] Let’s talk about regional and national differences in marketing. Is there a big difference between a plumber and a software company when it comes to digital marketing?
• [3:57] A business with 10 locations should optimize for all 10?
• [5:40] For many businesses, a Google profile presence is one of the most important aspects of their business.
• [8:52] Consumer behavior has changed dramatically — how have referrals changed the game for local businesses?
• [12:27] How to get satisfied reviews from customers.
• [15:16] How do you manage all the different channels available today, such as online, live chat, SMS, and appointment scheduling?
• [18:02] What industries do you see ahead of the curve in enabling automation and unified communications?
• [20:25] What perks can Duct Tape listeners redeem from Signposts?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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