Growing Your Audience (And Your Revenue) With A Book

Marketing Podcast with Matt Briel

In this episode of the Duct Tape Marketing Podcast, we interview Matt Briel. Matt is an entrepreneur, VP of Marketing & Communications at Lulu.com, and a self-diagnosed collaboration his junkie. Having led sales and marketing teams for more than 15 years in the media and publishing space, he developed a unique passion for helping creators succeed by leveraging books as a catalyst of opportunity and sustainable revenue. I made it.

Important points:

Writing a book can take your credibility, authority, and business to the next level. Not only will it be a great opportunity to share knowledge, but it will also help increase your awareness of yourself and what you have to offer. Matt Briel joins us for this episode to explain exactly how books can be successful in increasing readers, brands, reach, revenue, and more.

Questions I ask Matt Briel:

• [1:29] Could you tell us the secret story behind Lulu’s birth and how it came to be?
• [2:25] Is self-publishing a more profitable publishing method today?
• [5:12] Why would anyone want to self-publish a book?
• [7:30] Do you think self-publishing is seen as a business differentiator?
• [11:42] What do you need to make a book?
• [18:49] What would you say to someone who thinks they don’t have time to write a book?
• [21:59] Where can people find out about you and the book you published with Lulu?

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With or without an established following, books are a great way for entrepreneurs and creators to establish credibility, grow their audience, and generate profits.From getting more speaking gigs, to generating leads for your business, to building a community of fans around your brand, books can inspire so many new growth opportunities for you. in Lulu, free tools for publishing, and an ecommerce plugin for printing books directly from your website for turnkey white label fulfillment.see you at publishforgrowth.com Learn how to start your first (or next!) book today.