Selling is all about building relationships and helping prospects achieve their goals with your products and services. But before you pitch your offer, you need to get their attention and start a serious conversation. Finding the right mix of in-person and online networks can help you build your brand and attract quality leads at the same time. You need to build trust, demonstrate credibility, educate, and be a resource to give people a reason to buy. Here are 25 ways to attract new leads for your small business.
Video is a top content format and a great way to attract new sales leads. Video is the best combination of visual, content and personality marketing. Today’s video is either a 15-second reel, an animated GIF, a 3-minute TikTok video of him, or a 5-hour virtual meeting of him on Zoom (with a Vimeo replay). All social media channels love videos: Facebook, YouTube, Instagram, LinkedIn, TikTok, Pinterest.
2. go live
If you want to show your expertise, be sure to attend GO LIVE. Social media loves live video. This is an informal and authentic way to reach your audience. Potential customers love seeing the personalities of your business, and Facebook Live, Instagram Live, LinkedIn Live, and TikTok Live show it. You can use live video to create quick educational content, communicate with your audience, introduce yourself and your team, talk about your industry, and make deeper connections.
3. Use content marketing
Content marketing is the process of creating relevant and valuable content to attract, acquire, and engage your target audience. This includes blogs, images, videos, podcasts, infographics, reviews, interviews, etc. Content marketing allows you to build your community and attract new sales leads in the process.
4. Industry associations
Every industry has trade associations. To grow your business and learn about the latest industry technology, consider joining a local chapter of an industry association. Also, consider attending national conferences to network with peers across the country. You never know when you can partner with another company to pursue a bigger business.
5. Niche networking groups
Networking groups are a great way to meet potential customers. You can find online networking groups on Facebook and LinkedIn. Also, offer support to group members. You can look for opportunities to meet and network in person with Meetup groups, BNI, or LeTip groups.
6. Chamber of Commerce
Joining your local Chamber of Commerce is an effective way to build relationships locally. Attending and participating in events is a great way to get to know people, including local nonprofit leaders. Larger chambers of commerce often have small business boards or small business affinity groups. Look for prominent leadership roles.
You can use your blog to showcase your brand and share news, tips, videos, podcasts, and insights to educate and entertain your target audience. again, lead magnet Engage prospects with your blog, provide contact information and build a mailing list. The goal is to capture new sales leads, nurture them through the sales funnel, and convert them into customers.
8. Write Guest Posts
Be aware of guest posting opportunities. Writing a guest post is a proven way to get your brand noticed by potential customers. Major websites like Mashable, Outbrain, Copyblogger, and Entrepreneur.com accept guest contributions. Research the submission process and familiarize yourself with the target publication. Try to pitch content on topics that haven’t been published recently.
Create a modern LinkedIn profile with a clean headshot. Treat your profile like a landing page for your business, not a resume. You want to educate people about what your business does and the results you produce. Publish regular content on your LinkedIn profile to attract and contact new sales leads and prospects.
Start by building a . facebook fan page. Facebook networking can help you become a well-known voice in your niche. Consistently providing value to industry-related discussions can help you stay ahead of your competitors. More people discover new businesses on Facebook than any other source.
YouTube is the king of long-form video content. With YouTube, his videos can be optimized for his SEO to reach a more targeted and relevant audience and generate new sales leads. What’s more, YouTube viewers are actively looking for videos they want to watch. They are interested in longer video content.
Twitter is under new management, but it’s a great place to build your network and get new sales leads. Whether you’re tweeting about marketing, product videos, or industry trends, make sure your content appeals to your target audience and adds value. Twitter is also a great way to listen to your competitors and learn about the problems your target audience wants to solve.
13. Tik Tok
TikTok is all about short videos. Create a short tutorial to show your product in action. Start stitching on TikTok. This is different from live streaming or creating short-form content. Stitching is unique to his TikTok and is essentially a response video used to engage the target audience.
Businesses today are all about building trust, and there’s no better way to build trust with your target audience than podcasting. You can build incredible connections with your listeners, turning them into new sales leads and ultimately paying customers. is. Later, you can always share and reuse for additional content.
15. Volunteer Activities
Giving your time and resources to your local community is a great way to build your personal brand. Sponsoring a community event shows your appreciation and gives you access to local politicians, residents and businesses. Not only is it good business, it’s a great way to meet people you wouldn’t otherwise meet.
16. Pro bono
Get contacts, referrals and testimonials by working on strategic pro bono projects. It’s also a great way to trade with another business that needs your services but may not be able to afford them. If you do allow it, make sure it’s a win/win.
Referrals are the best way for small businesses to acquire new leads. Not only will you work hard to retain your customers, but you will motivate them to become a referral engine for your business. Create ways to reward yourself with exclusive early access to new services and products, referral bonuses, and discounted loyalty programs.
18. Email Marketing
Email marketing is one of the most valuable and direct ways to build relationships with prospects and existing customers. Use email to educate, inspire, and yes, market your offer. Be sure to earn trust before making an offer.
Look for opportunities to speak with organizations that could benefit from your expertise. Make sure you deliver information that is of high value and helps your audience get results. Always have a free giveaway as part of your presentation to build your email or SMS/text marketing list. Also, create a one-pager that highlights your story and gives everyone your contact information.
Webinars are another effective content marketing tool that combines web, visual, and audio to deliver valuable content online to attract new sales leads. Webinars should always end with an offer. Another benefit is that you can use webinar signups to create a mailing list and send webinar replays to people who signed up but didn’t attend.
21. Business cards
A clean and well-designed business card is still an essential tool when it comes to branding, networking and generating new sales leads. Make sure your information is up to date and include your social media contact information.
22. Digital Business Card
If you’re at a networking event and forgot your physical business card, never worry. Create a digital business card for free! HiHello is free software that lets you customize and share cards with anyone. No app required to receive cards. Sign up on iOS, Android, or the web to create and personalize your virtual business card.
23. Direct Mail
Direct mail can be very effective when used properly. For local retailers, direct mail helps get prospects to visit her web page, buy online, and book appointments. If it’s professional, personalized, and well-made, it stands out.
24. Grand opening event
Use your grand opening to introduce your business to your community, friends and family. Make it a community event that lets everyone in your circle know you’re open for business. Hold special activities, run raffles and offer discounts to attract people and attract new prospects. If you have the budget, consider asking your local radio station to do a live remote at your event.
25. Media Release
Media releases are a great way to reach a wider audience, especially online. Find newsworthy angles, craft compelling press release headlines, and summarize your story with subtitles. Include only important information and quotes from the business owner, plus photos, videos, and other branding elements. Take the reader to the next step.
With smart content development and purposeful networking, you can truly showcase yourself and build your brand. This will attract your target customers to you and attract new sales leads to your small business.Use social media strategically, stay consistent with your content, and always keep your promises. Doing these things will open doors and bring in new sales leads to your business all the time.