Why You Should Stop Settling For Plan B So You Can Unleash Your Full Potential

Marketing Podcast with Matt Higgins

In this episode of the Duct Tape Marketing Podcast, we interview Matt Higgins. Matt is a self-made entrepreneur who has risen from poverty to the top of five industries, and now he’s guesting his Shark on ABC’s hit series Shark Tank. He will soon be appearing in a new spin-off, Business Hunters, executive produced by Mark Burnett.Matt is also the author of Burn the Boat: Throw Plan B Overboard and Maximize Your Potential.

Important points:

Are you ready to make your dreams come true? Matt Higgins explains how the age-old strategy of “burning the ship” can help you get there. It’s not just wartime anymore! Along the way, he was able to absorb the stories of world leaders and inspirational figures and put together a template. It’s a template available to anyone who tries hard enough, and I’m sharing it in this episode.

Questions I ask Matt Higgins:

• [1:21] If someone asks you how you got here, how would you describe your entrepreneurial journey in five minutes?
• [5:34] What is the story behind the “burn the boat” metaphor?
• [11:47] Do you think people come to the conclusion that they burned the boat in hindsight? Sometimes luck plays a role?
• [14:30] Do you think there is an element in practicing the art of fully committing things that makes things easier, less scary, more clear?
• [19:10] Please tell us about the spin-off “Business Hunters”.
• [21:59] What great resources does this book come with and where can people get a copy?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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