Marketing Podcast with Tom Peters
In this episode of the Duct Tape Marketing Podcast, we interview Tom Peters.Tom is Co-author of In Search of Excellence, the book that changed the way the world does business, is often tagged as the best business book ever. 40 years later, with 20 books published, Tom is still at the forefront of his self-invented ‘management guru’ industry. He has published yet another book co-authored with Nancy Green — Tom Peters Compact Guide to Excellence.
Questions I ask Tom Peters:
- [2:53] Find trends or break them?
- [5:51] This book you recently wrote is very compact, is that part of the message?
- [7:33] Why was design such an important element in this book?
- [10:16] Do you believe that good design helps convey a good message in fewer words?
- [12:41] What was the process like for creating this book?
- [15:04] What are your thoughts on the idea of amateurs talking about strategy?
- [18:02] Where do people misunderstand culture these days?
- [26:03] Do you have a favorite quote from the book?
- [27:53] Where can people connect with you and learn more about your work?
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