In this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance today, and highlight their top business book recommendations.
Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and intellectual property. Mitch has appeared in dozens of media outlets and taught at NYU, USC, Notre Dame, and Harvard. He has helped his clients generate $3 billion in revenue. For more information: https://thenewgameofip.com
Dr. Dan Young is a dynamic entrepreneur, TEDxWilmington organizer, and founder of Ready Speaker One. With a passion for empowering individuals and businesses, he has dedicated his career to helping people build generational wealth through education, personal development, and impactful communication. As the driving force behind TEDxWilmington, Dr. Young has created a platform for thought leaders to share transformativeB the country and are made to meet the guidelines of nutritional lunch programs. His opinion, advice and guidance is often sought-after. Rich’ lives according to his mantra: “Do the right thing, the right way, for the right reason.” For more information: www.Rosatiice.com
Listen to the podcast below:
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Podcasts Mentioned:
Old School Marketing Tips:
- Know more about your customer than anybody else does
- It’s all about persistence. It’s all about reframing. It’s all about making sure that the customer gets what they want, especially if you know what they want.
- Unseen, untold, unsold. If you’re not seeing people, you’re not talking to them, you sure as heck aren’t going to sell.
- Send people personalized notes
Books Mentioned:
Connect with Mitch Axelrod:
Website: https://thenewgameofip.com
LinkedIn: https://www.linkedin.com/in/mitchaxelrod
Facebook: https://www.facebook.com/mitchaxelrod
Twitter: https://x.com/MitchAxelrod
Connect with Dr. Dan Young:
Website: https://www.tedxwilmington.net
Youtube: https://www.youtube.com/channel/UCj6kNpd-SLGMFGuo1T2IdVw
Facebook: https://www.facebook.com/TEDxWilmDE
Twitter: https://twitter.com/TEDxWilmington
Instagram: https://www.instagram.com/tedxwilmde
Connect with Rich Trotter:
Website: https://www.rosatiice.com
Youtube: https://www.youtube.com/user/rosatiice
Facebook: https://www.facebook.com/rosatiice
TikTok: https://www.tiktok.com/@rosatiice
Instagram: https://www.instagram.com/rosatiice
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