How Modern Marketers Earn Trust Today

Marketing Podcast with Melanie Deziel

In this episode of the Duct Tape Marketing Podcast, we interview Melanie Deziel.Melanie Keynote speaker, award-winning branded content creator,Content Fuel Framework: How to Generate Unlimited Story Ideas” When “Prove: The Exact Way Modern Marketers Earn Trust” Melanie is also the co-founder of The Convoy and GroupUps. B2B marketplaces help small businesses save money so they can invest more in themselves and their communities.

Important points:

You say your company is great. But why should your customers believe you? I’m here. In this episode, Melanie Deziel will show you how to leverage her content marketing to gain customer trust.

Questions I Ask Melanie Deziel:

• [2:25] How does trust fit into marketing?
• [3:37] Is there a price point where trust is the most important factor?
• [5:51] Is there a direct correlation to the idea that people are willing to pay more if something is more trustworthy?
• [6:51] What are the 5 words for trust?
• [7:55] What are three types of content that work well as evidence?
• [14:44] What are some easy ways brands can fit into this “proof” category?
• [15:59] What are some examples of claims that fall into the no benefit without proof category?
• [18:53] What about disposable cremes?
• [19:58] How can a start-up be able to show evidence without having too much existing evidence to use?
• [21:32] And that business is called Convoy.where can i find your group buy business
• [21:57] But want to tell other places that you want to invite people to connect with you?

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This episode of the Duct Tape Marketing Podcast HubSpot Podcast Network.

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