5 Stages Of Marketing In The Customer Success Track

Marketing Podcast with John Jantsch

This episode of the Duct Tape Marketing Podcast presents a solo exhibition. I’m going to talk about something we’ve been talking about a lot lately, called the Customer Success Track.

Important points:

After working with many small businesses and clients over the past 30+ years, I’ve found that there are five stages of marketing that many companies go through. I was able to identify the milestones a company needed to move their customers and clients and, as a result, the tasks associated with each of those milestones.

I’ve wrapped this up in what I call the Customer Success Track, a concept I elaborate on in my latest book. Ultimate Marketing EngineIn this episode, we’ll dive into the five stages of the Customer Success Track (Basic, Level Up, Organize, Stabilize, and Grow) and how to move your customer or client forward through all five stages in the long run. . business relationship.

Topics covered:

• [1:28] What is the Customer Success Track?
• [1:41] Stage 1: Basics
• [7:46] Stage 2: Level Up
• [11:36] Stage 3: Organize
• [14:23] Stage 4: Stabilization
• [18:36] Stage 5: Scaling

Resources I mentioned:

Details of the Agent Accreditation Intensive Training:

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